Select Fashion is a well established high street retailer that has been in the business for years and who specifically targets female shoppers in the 18 to 45 year old age group. With a close eye on what is new and popular, their product range focuses on a wide array of fashion needs such as footwear, the latest clothing trends, and a large number of accessories to give individuals the freedom to further express themselves. They aim to help every young woman find something that suits and excites them whether that is an essential item of clothing through to whatever that seasons hottest must have items may be.
When it comes to clothing, footwear and accessories shoppers are spoiled for choice with up to 4,000 items and products to choose from, and each week new lines are constantly being added to the range.
Select's products are carefully designed with whatever is currently trending in the cat walk and fashion world while still producing clothing that remains affordable. This means that trendy up to date clothing is available for a large section of the public that is fashion conscious. Select is also looking to make their products available throughout as much of the country as possible with over 180 stores currently operating with plans to open more through their rapid expansion.
The company was established in the UK in the 1980s to provide affordable women's fashion and after a take over by a Turkish investor in 2004 the company has since progressed on from simply being a supplier of value products to higher end items. Despite changes to the company over the decades, the guiding principle has remained the same - to provide catwalk style to the high street at the best prices possible. There are a number of factors that have combined to help the company remain relevant and prosper over the years.
One of the first things that has made them successful is their ever growing and changing product line with sometimes up to 100 new and different items being added in a week. The next is a number of great promotions and discounts that are available to customers and their family and friends. Another thing that they do well is connect with their customers in the ways mentioned above but they also encourage engagement by allowing customers to share their own news and ideas and views with them. The key reason that has made the company popular is the way Select has managed to combine cutting edge fashion items that connect with the public imagination and desires in combination with affordable prices that make their range attractive.
This is further boosted by year round sales and deals that are communicated to customers via their online platforms, deals for students, and limited edition items.