Asos is a fashion and cosmetic retailer. Basically, it is a British online retailer that was founded back in 2000 in London. The key people are Brian McBride, Nick Beighton and Anders Holch Povlsen. The primary aim of the store at that time was young adults. This famous website sells more than 850 brands and ships to more than 200 countries. The fulfilment centres are in US, UK and Europe. They specialise in a wide range of clothing and accessories. The store’s headquarters are based in Camden Town specifically at Greater London House while the customer care department is in Leavesden, Southwest Hertfordshire.
The original meaning of the name was “AsSeenOnScreen” and the new logo was designed by Ben Lewin. Their main products are clothes, shoes, beauty and accessories.
Asos believes that the world should be a place where everyone has complete freedom to be themselves. The brand exists to give people the confidence they need to be whoever they want to be. They portray the clear picture of fashion democracy by selling the best products. These are some of the great things a customer gets to enjoy for shopping at asos:
- Wide range to choose from- each woman is very unique and that is the main reason Asos do everything to help them fit. The brands offered at this company come in more than 30 sizes. Most importantly, the prices are all the same for all the sizes. So you will get any size that fits you and still pay an affordable price.
- Promote body positivity-having a healthy body image is very important. The models used on the advertisements are different and their appearance is never digitally altered. Therefore, the customers get exactly what they see on the website.
- No compromise in fashion-this company sets a very good example that fashion should never come with a compromise whether it is style, impact and price. They sell their products at affordable prices, set some targets that aim to reduce the impact of their product and always ensure they sustain stylish and unique clothing.
Apart from selling clothing, Asos is known to support creative talent. They offer platforms for new models and people who are in the line of fashion. They nurture young talent into achieving great goals. They also host an annual competition with an aim to look for young brands for the future.
Asos does not do fashion like anyone else. The brands are created by the London team. Some of the best brand products are clothing, accessories, shoes and gifts. There is a wide range to choose from the most common being the covetable exclusives and collabs. The primary goal of this amazing brand is to give the customers confidence to express their individuality. They sell some of the major trends in different size ranges such as Curve, Petite, Tall and Maternity. They have all the stuff you would ever need to invent a unique style that is totally yours.
It is designed for some of the memorable moments of their customer’s life. This ensures you stand out in an occasion wear that is as unique as you. A good example is the amazing Edition Wedding Collection.
This is to give a new perspective when it comes to sophistication. This category has some of the best pieces with a blending of a modern twist. Some are made out of premium fabrics and blended with the coolest trends giving you a sophisticated look.
Asos offers amazing collection that does not put you in a position to choose between self-expression and conscience. They work with SOKO Kenya to promote the skills and talents of local communities. This collection looks and feels good.
A new active-wear brand that offers fantastic pieces suitable for all adventures whether you are raving or running. This is the best brand that ensures even playtime has great style and personality.
These are products that are made out of collaboration with the world’s known names such as Hello Kitty, MTV, Star Wars and GLAAD. They are cool designs that won’t be found anywhere else. There are also other pieces that are sold after being picked out from other people’s collection. With Asos, you get everything you need to wear for you to achieve a lot of self-confidence. This is the best store to shop your clothing because they never lack any sizes and their prices are great.