Edc is a global fashion brand that represents quality and style. The firm is a manufacturer of footwear, clothing products, jewellery, housewares and accessories under the Esprit label. The company has its main offices in Ratingen, Germany and Kowloon, Hong Kong. The organization operates over 900 fashion retail stores across the world, and distributes items to over 8500 wholesale locations around the world. The organization operates in more than 40 countries across the world.
Edc by Esprit brand name is licensed to other manufacturers, and it also owns the Red Earth company which is a cosmetics brand. Its flagship stores include both the current and licensee items under the same roof. The firm has its own architecture department, which is responsible for the global design of its fashion stores. In the year 2013, the company hired a new chief executive officer from a successful fashion competitor to handle its decline which has resulted to the great success of the firm, and it is currently becoming a worldwide recognized brand once again.
The organization’s products include casual sportswear, and business clothing products for both women and men. It also designs and manufactures urban causal clothing products for kids and young women, clothing for infants and children up to seven years old. The sportswear products include fitness, fashion, streetwear, and other accessories such as shoes, night and day underwear and swimming products for women, men, and children.
In the year 1998, the edc for the young generation was founded to provide individuals with clothing products. The firm also produces jewellery and home products and other accessories that your house may require. Since its establishment, the Company has grown through various licensees with over 30 license owners, including the Lancaster, Coty, and Falk. Under its brand, the Egana Holdings Company produces jewellery and watches. The home department sells carpets, wallpaper, living accessories, and bathroom products.The kids' department is a world of maternity wear, children’s toys, nursery furniture, and buggies.
Doug Tompkins and Susie established the first joint fashion store. Doug had previously launched the North Face company that was later sold from the VW bus, and their main office was the Tompkins' new apartment in San Francisco. After its establishment, Susie assumed the active and creative financial role in the organization. Just after its establishment, the firm was supported by Helene W Japhe who represented the organization as their main sales agent taking the company's line on the right path leading to its success.
After the departure of Helene Japhe from the organization, the clothing business continued to expand and flourish under the management of the professional administration until the sale of the Hong Kong Firm and the US downturn. In the year 1979, the Esprit log was created by John Casado. In 1980's, saw the creation and introduction of the Real People Campaign that lead to the establishment of the first store in Europe. Ettore Sottsass, designed and developed the company’s first Europe Headquarters. He was the founder of the overall idea and concept of the fashion stores in the famous style of the Memphis design movement.
In the year 1998, Douglas Tompkins, who was under Esprit established the young brand edc. This was the range for young women, especially girls from the age of 14 to 24. During this time the firm brought out a one-year basis new fashion product line. Based on the expansion and success of the company by the Esprit brand, edc men was launched in the year 2002. The company's list of products is completed by its accessories, shoes, and Bodywear collections as well as the licenced products. Since the year 2007, the firm’s Esprit brand has been an independent fashion brand with its management team.
This firm is the world's leading fashion database with more than one million credited fashion pictures and thousands of professional clothing products and fashion profiles. It is the most authoritative and comprehensive source of women, men, and children’s fashion. The company works on the basis of fashion creativity and responsibility. It is committed to providing effortless styles, authenticity and easy going life to customers.
The firm uses natural materials to produce high-quality clothing and home products. The company strives to be among the best fashion brands with an outstanding cash-value proposition. Its products capture the current market with new colours, shapes, quality fabrics, and in a relaxed, effortless and comfortable company’s style. The company pays close attention to the fabric selection, perfect quality, and fitting. The logo reflects the positive and caring attitude towards customers' life. The firm operates in more than 40 states with managed retail stores and wholesale points of sale. It deals with men, women, children, kids, sports, home products and living accessories.