George

When it comes to clothes, George is a household name that has led the way in changing British fashion. For over 25 years, customers have been able to buy the latest fashions for all the family in store.

Launched in 1990 by the ASDA supermarket chain, it is one of Britain’s leading fashion and clothing brands. ASDA were looking to come up with a new range of clothing to replace their older labels established in the seventies and eighties. They did this by approaching the successful fashion designer, George Davies. With his company, Red Creative, Davies came up with what is now a successful brand that offers a range of stylish clothing for everyone. He saw that the brand as being one that should provide not just value but also have a distinct brand name.

The George clothing brand offers the latest fashions for women and children. Its clothes are available at prices that range from £1 to £45. It offers quality clothes and accessories that are great value for money. It’s possible to buy:
- Women’s Clothing, the brand offers women everything from dresses to jeans, knits and coats. The range on offer provides good value clothing for all situations for women of all ages. - Children’s Clothing, its children’s clothing range covers boys and girls between the ages of 1 year and 14 years of age. Its styles cover the ranges from 1-6 years, 4-14 years and 9-14 years. It offers everything the fashion conscious boy or girl might want from jeans and tops to dresses and nightwear and much more. For the parents, it offers them a quality brand at a price that they can afford.

As a household name, the George brand has a reputation not just for value but also quality and style. When it comes to buying clothes for all the family, its aim is not just to save money for customers. It also looks to offer the best value at an affordable price for all the family.

The brand is not just committed to offering value and quality to the customer. It also values the importance of looking after the workers who make the clothes. In its sourcing of materials from suppliers for its clothes, it seeks to protect the environment and do so ethically.