UK-based fashion retailer Boohoo combines the latest on-trend celebrity styles with budget-friendly price tags and is currently worn by millions of young women. The secret to their success lies in their ability to spot a celebrity trend of the moment and deliver it to be ready for purchase within an astounding two weeks. Whether it is celebrities such as Rihanna, Ariana Grande or Kylie Jenner wearing a must-have outfit or a trend on the latest runway or on social media, the Boohoo brand can design its own similar version have it manufactured and available in a lightning fast turnaround time. Boohoo has become the go-to option for fun stylish and confident young women of any budget
Boohoo’s success story began in 2006 when it was founded by Mahmud Kamani and Carol Kane in Manchester UK. The two friends were wholesale fashion suppliers who sourced and sold clothing to some of the largest retail companies in the country including Topshop, ASOS, and H&M. It was Kamani who also ran a market stall in Manchester selling handbags who recognised the potential of the internet and the rapidly-growing e-commerce industry and decided to cut out the middle man by selling their own label directly to customers. By keeping prices consistently affordable, Kamani and Kane managed to grow their humble online store into one of the world’s most loved clothing brands and they have become a leader in the industry of ‘fast fashion’ selling items to over 100 countries
The Boohoo brand has made a name for itself by creating young fun colourful clothing that mimics celebrity trends at a fraction of the cost. Aimed at young women aged 16-24 the ideal customer is a modern woman who embraces the power of social media creativity confidence and self-expression. The best thing about strong>Boohoo is that anyone can afford it which makes it a fierce competitor in the fashion industry. Their vast collection of clothing grows daily and the customer is always faced with countless selections of dresses for any event, tops, bottoms, outerwear, accessories and more guaranteed to be of cutting-edge design
At the heart of the brand's culture is a set of strong core values that the company has built its reputation on. Firstly passion is integral to their success. The family behind the brand and their team members worldwide believe in being the best that they can be in order to provide the best experience for each and every customer. Secondly they value agility in order to stay ahead of trends and consistently move the company forward, both effectively and efficiently. Thirdly creativity is highly valued at Boohoo headquarters. It is this trait that enables the company to strive to new daring heights and push boundaries in the fashion world. Lastly teamwork enables them to ensure that everyone’s contributions are heard and goals are reached together in a safe fun and inspiring environment. The e-retail brand also actively engage in charities such as the Teenage Cancer Trust to make sure that they give back to great causes across the globe.