Mexx is a design and fashion company that designs clothes and other accessories for women and children. The organisation mainly operates in Europe, Canada, the Pacific region, the Middle East and internationally. Mexx also sells eyeglasses, fragrance, and sunglasses. It provides its services through retail stores, franchise stores, and other online retailers.
The company was started in the year 1986, and it is based in Drunen, Netherlands. The firm originated from two main brands that were founded in the year 1980. Initially, it had only two labels: the Moustache, which is the men’s fashion and Emanuelle, which was the women’s fashion. These two labels were linked together in the form of XX. In a few years, the company has expanded into one of the largest and most successful worldwide brands.
For the past years, the Mexx has been a trendsetter across the whole world since its establishment in the year 1986. Its accessories and collections are being sold in the famous chain stores, department stores, and specialist stores. The company also has more than 300 franchise stores and more than 100 wholly owned and operated stores.
Mexx Company mainly deals with international lifestyle designs and brands. It deals with clothing designs, shoes, and accessories for women, men and kids. It also engages in marketing, retail and wholesale clothes stores and licensing of fashion items and products in the mid-priced and contemporary market segments. The company also sells fragrance, sunglasses and eyeglasses.
The company was established in the year 1986, and it was among the leading and most successful fashion brands, pioneer and retailer in the entire world. In the year 1986, the famous Rattan Chadha took all of his two brands, the Moustache, which was the men's fashion brand and Emanuelle, which was a brand for women, and linked them together to create the current one. He later sealed their math with two kisses to form the Mexx.
In the early 1970s, the fashion designer who is also the founder Rattan Chadha and his business associates Adu Advaney, PK Sen Sharma, Ronny Lemmens, Suveer Arora and Arun Mehta supplied clothes products for the organisation and the wholesale stores across the Netherlands. The products were uniquely designed and labelled for those particular stores from, which they created two main brands that lead to the company.
Both labels had coordinated designs and collections that mainly focused on the lifestyle and the youth fashion. Over time, the firm has expanded to become one of the largest international brands with more than 10,000 stores in 55 states and over 10,000 points of sale. The firm expanded rapidly and currently, it is an internationally prominent organisation that has more than 6,000 employees in the whole world.
In 2018, the company will be re-launched to the world. It will include new collections and strategies, and it will be a new organisation. This move will help the firm to position itself to where it was as a worldwide fashion player in the industry.
The company will be offering contemporary and high-quality fashions and collections for women and children. The company inspiration, quality fashion designing and accessories are derived from the buzz and energy of the city, and it has never changed. The current design direction will ensure that the company has remained the leading and most successful organisation in the whole world.
It will also ensure that the firm has remained relevant and helpful to its core customers for more than 30 years. It is licensed to various partners for a wide range of services and products such as eyewear, watches and fragrances. The organisation is based in the Netherlands and its servicing its clients around the whole world.
The new brand collection has also been designed for the smart urban professional like a cosmopolitan city dweller who is after good quality and design. It will provide its core consumers with a relevant, city-inspired and multi-category brand. In addition to the brand, the firm will also design comprehensive and contemporary collections of bags, underwear, footwear and other accessories.
With the re-introduction, the organisation has its eyes set on becoming the leading and most successful brand in the upper-low segment and strategically positioned under Massimo Dutti.