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Vero Moda is one of the largest fashion stores in the world which was started in the year 1987. The founder of this fashion store is Troels Holch Povlsen . It is one of the early trademarks launched with BESTSELLER Company. The first fashion store was open in Norway at a place called Oslo. The first supermodel of this brand was Christy Turlington who is an American. The main aim was to make clothes which were of good quality, showing a current fashion trend and of manageable prices.
Vero Moda sells in major stores all over the world in more than twenty two countries. It is able to sell globally because of its good designers who are able to create trending fashion that is likeable .For more than twenty eight years they have worked to fulfil their mission which is to create best fashion trend for women, this classic and feminine styles bring confidence and make women feel beautiful. China is among the best brand seller which is shown by active cooperation relations in local retails and thus has been termed repeatedly as one of the best partners in the fashion industry. The brand fashion style creates a desirable feeling irrespective of age, sex and personality.
The customers are attracted by the how the brand renews its trends to fit the current fashion. They mainly deal with products of women who are between 25 to 40 years. This is a generation that wants to look and feel good in the current fashion. The brand does not present its collection directly to the customers. The latest collection of different seasons like that of winter, spring and summer are first given to fashion editors, bloggers and diarists so that when one see them on social media is enticed with their style and look for the same style. The collections are well designed and are able to fit the body shapes despite size being one of the biggest challenges that international brands get.
The brand has four lines of designs; each line makes sure it brings out latest fashion trends and collections that can be afforded any time. They make sure the product is highly demanded and fits the current style. The four lines make a number of collections that has look books that helps in marketing their products. The brand designs latest style in a season and has room for customers to follow fashion of their interested.
The brand has a good reputation this is how it does its business. It promotes the business through campaigns. Every year there are marketing messages in their website, magazines, prints and emails. It targets customers who like buying products which have brand names. Their outlets are in places that are accessible and they allow customers to return some of the products, if it is not the right size for them. This creates a good relationship with the buyers since other fashion brands do not accept product once bought. When designing the products they focus on the latest shades and styles that will attract their customers.
Vero Moda is known because of the quality of clothes that it makes. They design products which are trending in fashion industry. The brands mission of making a woman feel good in latest fashion at affordable prices is what makes it different from other brands that make their products expensive.
The brand has made career women feel good in their clothes, also in the casual sector it has made sure that the customer is contented during their leisure because they have designed quality clothes for that time. Making the prices manageable and selling good quality clothes has made this brand to remain one of the well known top brands in the world.