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Fashion is an artistic creation outstandingly in clothing. It is frequently a constant trend and distinctive style in which people present themselves. Fashion trends cannot stay unchanged and will always vary on a daily basis under the influence of several factors. Social, technological, celebrities, economical and creative explorations are among the striking factors influencing fashion trends. PEST analysis which is the examination of these factors in imperative for fashion forecasters to determine the growth and decline of a particular pattern. A fashion company of modern age will ensure all the conflicting needs and demands of their consumers` are satisfied considering their key demographics such as profession, gender, income, and age.
Tom Tailor is a German instituted clothing and lifestyle industry with Hamburg as its headquarters. Considering how an overwhelming majority desire to be fashion stars, you get greeted with an avalanche of selections to make your dream come true.
Traced back in 1962, Henke and Company was formed in Hamburg with its proprietary rights credited to Uwe Schroder and his then business counterpart Hans - Heinrich Punjer. The company commenced its operations in terry cloths from India and bringing them for trade in Germany. Its product range after a considerable period of operation grew to include underclothes, corduroy trousers for men and shirts. The two prime movers of the company used the name ``Tom`` to market their first batch of corduroy trouser line.
As the company outspread its services and gained prominence, it dawned on the two founders that they needed a captivating and unforgettable name that would work in Germany and international markets. The idea of combining the already famous name in the market ``Tom`` with ``Tailor`` an English word saw the birth of the brand. In 1979, the first sportswear collection was inaugurated under the new name.
To ensure the expansion of the company`s fashion hub, the company diversified its business style by including children`s collections in the mid-1990s. In partnership with license companies, a comprehensive range of accessories was launched to supplement the industry`s world of fashion.
Towards the close of the decade, eventually, the introduction of women`s fashion was realized with the inauguration of the tom`s women line.
BONITA, one of the top fashion brand producers and retailers for an overwhelming number of customers was acquired in August 2012 by the tom tailor group. While BONITA holds a record of being one of the superior retail organizations for textiles in Europe, Tom tailor is recognized by its striking analytical design and its quick, flexible response to market trends. The management of the children`s fashion business of ADLER was also taken over by the group at the close of 2012. Moreover, the industry widened its portfolio with the launching of the premium casual wear brand Polo Team of the company.
Dieter Holzer left the company in September 2016, and Dr. Heiko Schafer who joined as the Chief Operating Officer in 2015 succeeded him as the Chief Executive Officer. Together with the Chief Finance Officer Thomas Dressendorfer and Uwe Schroder, who left his Supervisory Board position to serve in the Management Board on a short-term basis, quality delivery and customer satisfaction were the priority of the industry`s strategy.
Tom Tailor provides world - class and up - to - date sporty wear for women and children. For every brand in its four brands, the group rolls out twelve collections every year. The first casual wear collection was launched in 1979. In 1996 the first jeanswear collection and first store overseas was introduced.