Super Dry is a United Kingdom Branded Clothing firm and the owner of Super dry label. This brand’s products combine vintage from American styling and Japanese inspired graphics. The brand is listed on the London Stock Exchange, and it is a constituent of the famous FTSE 250 Index. The brand mostly focuses on high-quality clothing products which are characterized by authentic vintage washes, quality fabrics, the world leading hand-drawn graphics, unique detailing and tailored women and children fits with diverse styling.
Such clothing distinctiveness has gained the Superdry brand exclusive appeal and a worldwide celebrity following. This brand has a significant and growing presence across the world. Currently, it operates through 515 main branded locations in more than 46 countries. Also, there are 139 owned clothing stores across the United Kingdom and more than 168 concessions. This brand currently sells safely and securely to more than 100 states in the whole world operating from over 21 international sites. The brand provides and delivers an excellent clothing marketplace offering the best consumer care services.
The brand was established by Julian Dunkerton and Ian Hibbs in Cheltenham in the year 1985. During this time it was trading as the Cult Clothing Brand. The brand expanded during the early 1990s, and it launched several clothing stores in different United Kingdom university cities and markets. This brand opened its first clothing store under its name in Covent Garden, London in 2004. Under the management of Theo Karpathios, countrywide then a global expansion of the brand took place.
The enterprise floated on the famous London Stock Exchange in 2010 which resulted in Dunkerton appearing on the Sunday Times Rich List. In October 2014, the brand announced that Dunkerton stepped aside as the chief executive officer and he was immediately replaced by the ex-chief executive officer of Co-operative Group. This brand does not overtly advertise or actively pursue any celebrity endorsement except for the 2015 collaboration with Elba.
Between 2007 and 2009, the brand was among the best cloth sellers. The firm’s main clothing products include the frequently meaningless excerpts of the Japanese text. Loyal customers of this brand are not familiar with the company's United Kingdom heritage, and they always think that it originated from Japan due to the decorative texts. Superdry brand said that the company uses simple Japanese systems or translation machines to generate the texts.
You can go sporty this season with this brand. This brand combines the Japanese graphics and the American styles for their modern finish. At Super dry, you will be able to find a fantastic and cool range of women and children wear. You and your family can go smart or heat the track with the patterned children and women wear. Being famous for their attention, this brand’s clothing products provide the much-needed quality and detail. Also, it offers styles that will always stick in your budget and favourites collection from one year to the other.
The brand offers a wide range of colours ranging from the bright palette to grey. Concerning the brand's basics, this company has got all your staples covered. You and your family can choose from the stretchy T-shirts with the firm’s logo and layer with fleece-lined Super dry cotton hoody on a cold day. Also, you can work with the athleisure clothing trend with brown or black skinny jeans, low white tops, and slouchy sweatshirt. During the weekends, you can stay comfortable and stylish with the brand’s clothing styles in stretch fabrics and super comfy cotton.
Women and ladies can choose from the snug long line brand knits to layer over their jeans, shirts or midi dresses. Then finish your look with one or two pairs of leather boots by the United Kingdom-based clothing brand. The Down days call for unique and comfortable styles, and the brand collection has all of them in heaps. You can comfortably spend your weekend on your sofa with the jogging bottoms with cuffed ankles. Add the sporty raglan cotton sweater, and you will be ready to catch up on the box set.
You can zip through hoodies in cotton or supersoft fabrics which are excellent for throwing on during cold days. If you are planning to sharpen up, you should take a look at the smart designed and knitted jumpers to wear with dark wash jeans and leather boots for the date nights. The brand provides its customers with casual polo tops in various colours.
The brand creates the styles and clothes, while the consumers develop the story. The firm creates amazing clothes with various styles through the obsession with the design, quality and the fit. Core to the company DNA is a combination of design and market-leading quality. This clothing firm has a democratic appeal, providing affordable, high-quality clothing products, footwear, and accessories complemented by new and greater lifestyle categories like sport and snow.