Build to inspire and delight, uniting unique brands with common passion in making great designs accessible to everyone. H&M (Hennes & Mauritz AB) offers fashion and quality at the best price for women, teenagers and children. From ravishing gala outfits and exclusive designer productions to everyday wear and high-performance yoga, H&M helps fashion enthusiasts across the world dress to their personal taste and style. Pioneering towards a more inclusive and sustainable world in the exciting and diverse universe that is Hennes & Mauritz.
Founded in 1947 in Vasteras, Sweden, by Erling Persson. Started as a single store for women, the shop was called Hennes (Swedish for “Hers”), selling exclusively women’s clothing. It was in 1968 that Hennes acquired Mauritz Widfross – a Stockholm established hunting wear and fishing equipment retailer. Effectively changing its name to Hennes & Mauritz and rebranding the store with the abbreviation “H&M” as well as, marking the beginning of offering men’s and children’s clothing. Leading to the company offering clothes for the entire family. The Hennes & Mauritz group comprises of nine clearly defined brands acquired over the years. These include; Hennes & Mauritz, COS, Monki, Weekday, & Other Stories, Cheap Monday, Hennes & Mauritz Home, ARKET and Afound. Together, these brands work in coherence constantly applying improvements in their ranges to offer customers a wealth of trends and styles within the fashion, beauty, accessories and homewares as well as modern, healthy food industries. What started as a single store for women’s clothing is now grown into a global fashion and design group icon, with stores for customers locally in 69 markets and immense digital presence through the nine clearly established brands. Moreover, the company is continuously opening new stores where there is potential growth, continuously developing and optimizing their store portfolio. Exploring both the physical and digital markets with existing brands expanding to new markets as well as with social platforms and external partners.
Hennes & Mauritz group brings together over 171,000 colleagues worldwide together sharing a values-driven way of working centred on the customer. The company works as one team, their diversity makes them strong and they use their individual strengths and experiences to accomplish great things. Every one of us can make a difference and every day is a chance to make something better which is why Hennes & Mauritz values constant improvement. Never stopping, never settling, if there is a better way forward they will discover it while always being cost conscious and making smart sustainable choices even in the small everyday things. Relentlessly working hard to win the hearts of their customers and they accomplish this by being straightforward and open minded. So that they can continue to be their first choice every day, everywhere.
H&M creates a convenient and inspiring shopping experience for customers. Their brands engages with clients in stores both online and offline, as well as in social media and other creative places. Shopping at Hennes & Mauritz is easy, relevant and expedient regardless of where, when or how you choose to shop thanks to the exclusive integration of their physical stores with their digital channels. Moreover, the company is continuously working on improving store shopping experience.