Dunnes storesShow Hide
The story of the Dunnes Stores takes centre stage in 1944 Ireland. The idea was the brainchild of one man; Ben Dunne and it turned out to be revolutionary. It changed how retail clothes and fashion stores conducted their business for good. But who was Ben Dunne and what made his pieces fall in place at the right time in history?
Born in 1908, Ben Dunne was ever industrious since his younger days. His industrious nature saw him become an apprentice draper. Afterwards, he sought and found employment at the Roches Store. Eventually, he decided to venture out on his own opening his first Dunnes Store on Patrick Street in Cork in 1944. This would be the beginning of a venture which would rise to be a multi-national retail chain.
Ben Dunne drew his inspiration and influence from two things; innovation and a desire to offer better value to his clientele. Dunne was the first ever to centralise distribution and shopping experience thereby negating or rather thoroughly reducing the need for retail assistants at the same time enhancing the customer experience through the installation of racks for the clothes. This splendid innovation effectively afforded the customers the hitherto unknown freedom of browsing through the stores’ collection and making informed choices based on their tastes and preferences. Trust me, the freedom tasted sweet, and the customers have never had enough. As a matter of policy, the Stores have endeavoured to provide better value to its clientele. Ben Dunne’s philosophy was to ensure good quality at low prices.
Since inception, the Stores has been a market leader insofar as clothing and fashion is concerned. It offers a wide variety of outfits for women and children. Its in-house brands Savida and Gallery are the embodiment of aesthetic quality and are the height of elegance. Dunnes Stores also stocks outfits from prestigious labels such as Carolyn Donnelly, Paulo Costelloe, Lenon Courtney, Joanne Hynes, Michael Mortell and Peter O’Brien. This undoubtedly denotes the rich variety in design at the Dunnes Store.
An old liar once said that fashion style is a journey and it leads not to a permanent destination. I bet he never tried checking out the Store. He would have been hooked from thereon! Now that’s more like a permanent destination, isn’t it? So how would you describe your fashion style? What kinds of clothes do you prefer adorning your shapely profile? What types of fabrics could you kill for? What sorts of colours do you love? All the answers to these questions are seated deep inside your heart...or head! But hey, fret not if you can’t find the right ones, or the most appropriate for the time being, for there’s an alternative. Why don’t you pay a casual visit to one of the Stores? Is it cumbersome for you? You could also check out their online platform, but, be ready to be blown away.
The Dunnes Store for women boasts of a wide range of outfits. They include some of the most elegant and flawless dresses, coats and jackets, jeans, jumpers, cardigans, skirts, tops, T-shirts, blouses, trousers, sportswear, swimwear and maternity wear. All the brands offered provide fabric materials cutting across the spectrum. Some fabric specifications include; plaid, tweed, colour block, ponte knit, chiffon, jersey, linen, silk, leather, suede, polker dot, pintuck, embroidered and floral just to mention but a few.
Primarily, what one decides to pick from the store will be largely informed by personal taste and preferences. Personal style matters most. Some of the fashion styles available include but are not limited to the following:
Vintage style - for women who like retro-style and bringing the past to life through fashion. This is a good pick and ranges from dresses, tops to retro swimwear.
Sexy style- entails the available outfits which show off the ‘goodies’ in order to attract the potential catch.
Casual style- is a spoonful of elegance in a cup of comfort.
Chic style- for the fashionable and trendy and meant to enhance a strikingly smart persona. These kinds of outfits are well tailored to espouse the classy and elegant look.
Bold style- which entails outfits with vibrant colours and high colour contrast.
Kid’s outfits are usually more casual than adult’s. They’re usually a perfect intersection of play and rest where fashion meets design in appropriate proportions. The two prominent design styles in children clothing are leisurewear and sportswear. Outfits are available for children between the ages of 3 – 14 years and include nightwear and footwear. Babywear is also available to keep the young ones cosy and warm. Baby products range from sleep-suits to graphic pyjamas.