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Blue Motion is a chain of the fashion retail stores that has its headquarters in the United Kingdom. It is among the fastest growing United Kingdom-based retailers in the current fashion and design market with an expanding foreign and internet business. The company is well known for being among the most substantial women's clothing products retailers in the UK.
It owns fashion stores across the United Kingdom majorly in larger cities and towns. Today, the firm has more than 250 fashion stores across the country as well as in other countries such as Estonia, Latvia and Malaysia. The company operates both under the Blue Inc and the Officers Club. It is currently driving its online shop using the powers and strength of the social media platforms to increase its engagement with clients primarily Twitter, Instagram and Facebook. The company's target market is the age of 11 to 25 since it is the age bracket that mostly uses the social media platforms.
The company offers affordable fashion and designs in womenswear and kids wear. It has developed various fashion brands including twisted soul Heritage, twisted soul and Industrialize that are all available in the online shop and in the firm's retail stores. Blue Motion's brands are fast gaining their presence on the market following their unique designs and expanding its services and the Officers Club audience.
The firm mostly provides suits and formal clothing products and casual wear. It offers its products at competitively low prices and from multiple brands. Apart from the twisted soul brands, Blue Inc and Officers Club, the organisation also provides other fashion brands such as Mossimo, Adidas and Polo Relph Lauren.
Abraham Levy established the firm in the year 1912. Before its current name, it was operating mainly under the A Levy and Sons and the Mr Byrite fashion brand until the year 2002 when it changed to Blue Motion. It started as a hat shop in the Stratford, east of London. The organisation operated under various brand names and as a chain of discount retail stores selling men clothing products.
Since its establishment, the company grew rapidly in the 1980's, and it was then managed by the three sons of Barry Levy, Daniel, Robert and Jonathan. The Blue Inc brand first came to existence in the year 1997, and it mainly aimed the younger men who need an alternative and low priced fashion designs that are combined with a beautiful street look. It owned a flagship retail store on the London's Oxford Street.
Its main United Kingdom stores are located in the principally-based city, town and major shopping centres. Blue Motion currently offers boyswear, womenswear and girlswear fashion range within selected city and town locations.
It is a United Kingdom Based fashion retailer that offers unique designs in kidswear and women's wear. Blue Motion mostly employs its staff across the country and the candidates are primarily from economically challenged areas. It provides training and career developments amongst its workers encouraging and supporting their learning, which is controlled by the Officers Club Training Academy and the Blue Inc.
This academy is a learning hub that was formulated to help the learning and career development of the employees. The company offers its employees with excellent staff discounts along with various employee benefits. It offers jeans, footwear, T-shirts, dresses, shorts, trousers, jackets, bags, shirts, aftershave, accessories and belts.
The company also provides its customers with blouses, belts, underwear and grooming products. It offers both suites, formal and casual products. Blue Motion strives to provide cheap and stylish fashion pieces to its client base mainly between 11 to 25 years of age. It exclusively offers men clothing products brand Mossimo, which was started some years after its establishment.